Looking to treat yourself to some retail therapy on 30A? Much like the easy-breeze WaterColor lifestyle, so too do Watersound Club® essentials reflect 30A’s elevated yet approachable coastal vibes.

Thanks to a thoughtfully curated and conveniently located shop, Camp Creek® Inn and Watersound Inn® guests have access to an array of functional beach wares, fashionable accessories and memorable keepsakes approved by the locals.

Two children relax on lounge chairs by a pool, with a tote bag and towel on a small table between them. The boy holds a stuffed dinosaur, and the girl wears a mint cap and sunglasses.

Whether you’re shopping for apparel for the entire family, drinkware or unique gift items, you’ll find exactly what you’re looking for (and more) at the Watersound Beach Club® Mercantile, including:

Graphic Tees and Sweatshirts

Stroll through any of the 30A beach communities and you’re likely to see a variety of t-shirts and sweatshirts proudly displaying the name of a specific beach. Fit right in with your choice of Watersound Club-branded graphic tees and sweatshirts, available in men’s, women’s and kids’ sizes. Even your four-legged friends can expect a souvenir, thanks to a selection of branded items for pets.

Two people wearing light pink "Watersound Club" sweatshirts with red lettering, shown from shoulders to mid-torso.

Baseball Caps and Hats

Protect yourself from the Northwest Florida sun and look stylish in a variety of cap and hat styles and brands – from trucker and twill to visor and dad.

Eight baseball caps in various colors are lined up on a wooden boardwalk next to a fence on a sunny day.

Beach Essentials

From trusted SPF brands and beach totes to lip balm and soothing lotions, you’ll find everything you need for a successful day on the beach, including the perfect drinkware to keep your beverages cold and refreshing stylishly.

Colorful beaded bracelets, Baby Bum skincare products, folded clothing, and woven tassel keychains displayed on a store shelf.

Jewelry and Accessories

Colorful and stylish jewelry and accessories by local makers and beloved Southern brands can help bring any beach outfit from daytime into evening, and you’ll surely find plenty with which to adorn yourself here, thanks to an ever-changing collection.

Several pastel-colored and metallic tumblers with "Watersound Club" branding are neatly arranged on white shelves.

Limited-Edition Designs

All 30A enthusiasts know that holidays at the beach are particularly festive. Each year, the Mercantile releases commemorative t-shirts for the Fourth of July and for Christmas. With a different motif and design each year, these limited-edition tees and keepsakes are in limited supply, making them an extra special gift. Be on the lookout for Christmas ornaments, too!

Person wearing a light blue long-sleeve shirt with a beach scene and the text "WATERSOUND BEACH CLUB" printed on the back, standing on a boardwalk.

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The shop’s collection is constantly evolving to meet the needs of our guests, so if you find something you love this season, we recommend purchasing it! You can also browse a limited selection of ready-to-ship items online at watersoundbeachstore.com. 

To browse accommodations, amenities and seasonal offers, or to book your stay today, visit campcreekinn.com or watersoundinn.com. 

Camp Creek Inn, Watersound Inn

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Details included in this story were accurate at time of publication but are subject to change based on seasonal schedules, amenity and/or operational updates. For the most current information, please visit the respective property’s website.