The 30A beach communities offer ample opportunities to shop ’til you drop. Of course, guests of St. Joe’s distinguished hotel collection are also well acquainted with the lifestyle brands and branded souvenir offerings available at the WaterColor Town Center, the Watersound Beach Club® Mercantile, the WaterColor Package Store and Camp Creek Inn’s various pro and outfitter shops.
And now, shopping on 30A is better than ever, thanks to the opening of several new-to-market shops within the Watersound Town Center in Inlet Beach. Located at the entrance of the Watersound Origins® community, the Watersound Town Center combines shopping, dining, business and community in an open-air destination that reflects South Walton’s coastal lifestyle.

The following shops are open at the Watersound Town Center, with more planned for the second phase of the development, which will break ground later this year:
Art of Facts
Fleet Feet
FP Movement
Hemline
J. McLaughlin
Johnnie-O’s
Monkee’s
Summer House Lifestyle
Sunset Shoes & Lifestyles
These well-known retailers complement the Town Center’s delicious selection of food-and-drink offerings, which include Ambrosia Prime Seafood & Steaks, Friends 30A Burger Bar, Jersey Mike’s, Marco’s Pizza, Nigel’s Bananas, Scout Sports Tavern, Starbucks, Sweet Henrietta’s, Village Market and Northwest Florida’s beloved Publix and Publix Liquors.
Travelers needing select amenities and services will also conveniently find them at the Watersound Town Center, including 30A Chiropractic & Wellness, FedEx Office, Grand Nails Lounge, Lagree 30A, Halo Salon and Blowout Bar, and more.

After all, a 30A vacation means comfort, convenience and coastal elegance. Experience it all within reach with a stay at Camp Creek Inn, The Lodge 30A, The Pearl, WaterColor Inn or Watersound Inn. Click here to get inspired!
Already shopping near 30A or at Watersound Town Center? Tag #watersoundtowncenter with your finds!
Details included in this story were accurate at time of publication but are subject to change based on seasonal schedules, amenity and/or operational updates. For the most current information, please visit the respective property’s website.