Sure, the boutique hotels within The St. Joe Company’s portfolio are beautiful and located on one of Florida’s most coveted beaches, but it’s not just looks or location that make our beloved WaterColor Inn and The Pearl Hotel so special. That’s because they have each been evaluated based on hundreds of standards that rate them among the world’s very best.

Every year, Forbes Travel Guide – deemed to be the global authority on luxury travel – evaluates hotels against up to 900 rigorous industry standards that range from their level of service to the quality of their respective facilities. The hotels are inspected independently and anonymously, ensuring the ratings are both objective and consistent and graded on things like cleanliness, amenities, dining options and comfort (including “exceptionally comfortable” beds). In simple terms, a Forbes Four-Star designation tells the world that the recipient is an exceptional property that offers high levels of service and quality of facility to match.

And service is especially important to us (hospitality is, after all, part of our company name). That’s why we pride ourselves in providing our St. Joe Company associates with extensive year-round hospitality training, ensuring every team member is well-versed in meeting our guests’ every need. The Forbes seal of approval is thus as much a testament to the tremendous amount of work, dedication and attention-to-detail that goes on behind the scenes at each hotel, as to the memorable guest experiences they offer.

WaterColor Inn and The Pearl Hotel have consistently received a Forbes Four-Star designation since 2013 and 2015, respectively, and they’re the only properties on Florida’s Gulf Coast to tout the distinction. That means that when you stay at either hotel, you can count on the highest levels of service and on an experience that delivers on luxury and comfort.

In addition to the coveted Forbes recognition, both hotels have also maintained a AAA Four Diamond rating since 2007 and 2017, respectively, and have made an appearance on some of the travel’s industry most honorable lists, including Travel + Leisure’s “World’s Best,” Conde Nast Traveler’s “Readers’ Choice Awards” and U.S. News and World Report’s annual hotel rankings.

Need we say more? WaterColor Inn and The Pearl both offer an award-winning experience that’s sure to leave you wanting to come back year after year – and you didn’t just hear it from us.


To learn more about WaterColor Inn or The Pearl Hotel, visit or

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Details included in this story were accurate at time of publication but are subject to change based on seasonal schedules, amenity and/or operational updates. For the most current information, please visit the respective property’s website.